The Centre for Aesthetics and Business Creativity (ABC)

Lindéngruppen has deepened a long-term engagement and partnership with Lund University and LUSEM with a donation for the creation of a unique research centre and a dedicated professorship in aesthetics and business creativity (Ulf G. Lindén Professorship) in 2024.

The Centre for Aesthetics and Business Creativity (ABC) is an interdisciplinary platform, a lab, and a playground that, while making aesthetics more central, also reimagines its role in research, education and practice in the field of business. By becoming a dynamic hub that blends aesthetics, ethics and business creativity, it will inspire new ways of thinking and doing.

The founder of Lindéngruppen Ulf G. Lindén had a long commitment to research and higher education and played a crucial role in the establishment of the Lund University School of Economics and Management. He was also the first chair of its advisory board and the initiator of Stiftelsen Partnerskap (partnership foundation), which serves to strengthen ties between LUSEM and the business community.  

Lindéngruppen has collaborated with LUSEM ever since and Jenny Lindén Urnes serves on a number of advisory councils to the University.

The ABC centre, and establishment of the Ulf G. Lindén Professorship at Lund University School of Economics and Management (LUSEM), was inaugurated in November 2024.

Read more at www.abc.lu.se