Jenny will be part of Lindéngruppen's executive management team, reporting to CEO Erik Urnes. She took up her position on 4 May 2016.
"This new role reflects our ambition to take a more proactive and holistic approach to our communication activities and also to continue the drive to integrate sustainability into all aspects of our businesses," Erik Urnes said.
He added that Jenny Johansson would bring new perspectives to Lindéngruppen and its companies.
"Jenny has been working with communication and sustainability within and as an advisor to major global organisations. She has developed and implemented programmes and activities that enhanced the positions of companies in these fields."
After starting her career in communications consulting in Brussels, Jenny worked for Swedish truck manufacturer Scania in public affairs and sustainability for 10 years. In this role she was also part of the management team of the global corporate relations department.
During the last two years she has run her own company as a communications advisor.
Broader sense of purpose
Jenny recognises Lindéngruppen for being a family business with a clear sense of purpose and a number of great companies with strong market positions.
"Lindéngruppen represents values and business approaches that I highly appreciate. I find it stimulating to work with issues that have a sense of broader purpose and companies that understand their role in society while also being strong in delivering on their core business."
Explaining why she accepted the job, Jenny said she felt able to contribute to Lindéngruppen's overall strategy and guiding principles. She values the personal engagement and long-term perspective in the ownership.
"I have always had the privilege of working within values-driven organisations with a strong company culture," she said.
"When I left my previous job I said that in my next one there would be three things I'd like to have: an inspiring boss, products I can be excited about, and to be able to cycle to work. I got two out of three. Unfortunately my bike will be used only at weekends!"
Jenny Johansson and her family moved to southern Sweden two years ago after 10 years in Stockholm and before that five years in Brussels. As a student, she also spent periods in London and Manchester in the UK.
She grew up in Simrishamn, a town of similar size to Höganäs, and spends a lot of time in the Österlen area, where her family has a summerhouse.